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Brandient creates the Brikston brand for Ceramica Iasi

Published in Wall Street

Ceramica Iasi has a long tradition in the field of construction materials and the need for product identity became imperative considering that goods which until recently were considered commodities (bulk, lacking identity) began to be marketed under distinct identities. The collaboration with Brandient began in 2007, when Ceramica Iasi was taken over by the Advent International investment fund and the new management team decided to revitalize the corporate identity.